There are thousands of web sites on the Internet and it is a sad thing to say but most of them just don’t get it. If you are in business online then the primary consideration for your site is to gain visitors and get them to take action once they are at your site. This can be to purchase your product or service, opt in to your email list or become a subscriber to your page eagerly awaiting more interesting and engaging content from you.
The other mistake that people make is not considering the search engines when they design their pages. Before any design work takes place it is necessary to conduct some keyword research so that you can base the site around the words and phrases that people are searching for that are closely targeted to what your site is about. Brick and mortar business make this mistake a lot and do not consider keywords and just buy a domain name that has their business name in it. The better option is to get a domain name that actually contains the keyword that you want to primarily target. If you own a hairdressing business in Chicago then it is far better to register hairdressingchicago.com then it is to get sallysalon.com. Google and the other search engines need as much help as they can get and they will never realize that sallysalon is a hairdresser in Chicago.
Keyword research is so easy but a lot of people are put off by the word research as it sounds like a lot of work. You can use the Google Keyword Tool for free to find out if the search terms that you have in mind are popular or not. If the volumes are low or non existent then try some different words and phrases. All you have to do is enter the terms you are thinking about using and the tool will respond with the search volumes for these and some other suggestions. It really is that easy. Once you have chosen the most appropriate keywords then save them as you will be using them to create pages for your site later on.
The next step is to create some great content for the pages you intend to publish and make sure this is relevant to the keywords. Search engines are all about relevance and if you create a hairdressing site and then start writing posts about dog training this will harm your search engine position for sure.
It is simply not enough to write great content to get people to take action you need to offer them good reasons to take action and incentives are the way to go. For any service based business online like a hairdressing salon you should provide a special coupon on all of the pages of your site with a 10% discount or a free service if they call and quote the coupon details. For the salon you could make a free guide to hairdressing styles and offer it as a free download in exchange for their email address. The point of getting their email is so that you can send them special offers in the future to entice them to come back.
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