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Google has, first and foremost, always been a search engine to help users find sites relevant to their search queries. Even with the introduction of Google tools such as Gmail and Google Maps, its first priority was always to help people find what they were looking for, and then move out the way as quickly as possible.

However, with the introduction of Google Places this could be set to change and it has given rise to concerns amongst those in the Search Engine Optimisation industry.

Google launched Google Places last week as part of Google Maps. Its purpose is to provide a search page for local businesses combining details such as business description, address, telephone number and website as well as the obvious maps and directions. Initially this would seem like a great application. It gives more functionality to Google Maps by allowing users to click on a pin on the map which will then bring up a bubble, from where you can click for more info. This will then invariably take you to the Google Places page.

So far it all sounds great; however it is on Google’s main search page where the issues tend to occur. On some searches Google appears to be indexing the Places pages. Google controls its own index, and therefore is able to push its own products and services to the top of the results should it so wish. Google denies that this is taking place; but the very fact that they are indexing these Places pages at all, when the Google places page is already available from the Google maps result, is cause for concern. In some cases this can mean that in the top ten results alone, there can be two instances where Google is linking back to its own content.

I cannot deny that Google Places is a very useful tool, and it definitely makes sense to pull all the information about a business together. However if the tool continues to appear in the main search results pages Google will be accused of hoarding links for themselves. This would be going against their main principle of linking users to the best information on the internet, and then moving out of the way.

Gemma Neesham
Natural SEO Programmer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

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SEO concerns about Google Places

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You really want to know the fastest ways to make money at home? Check This Out

Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion. …

The Myth of Perfect Conversion

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You really want to know the fastest ways to make money at home? Check This Out

Don’t make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn’t exist. It’s a delusion. …

The Myth of Perfect Conversion

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use. …

Small Business Guide to Tools that Help Your SEM

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You really want to know the fastest ways to make money at home? Check This Out

As you know, SEO refers to Search Engine Optimisation. It is the process of attracting traffic to your website to ultimately gain you profit. The process can seem a little daunting to newcomers, especially those who don’t come from a technical background.

Before you contact an SEO firm, you can do a bit of research into what your company would like to optimise, including:

• The keywords you want to appear in the search results for, 4-6 are generally focused on.
• Get a good indication of the traffic each word can achieve, this can be done using Google’s keyword tool and will help you pick the best keywords for your campaign. It will also give you an indication of how difficult top rankings will be to attain.
• Look at the trends of your keywords to gauge how they will grow over time. Google Trends and other services can give you an accurate indication of how your keywords have performed over the past few years, and a prediction of how they may fare in the future.

Now you have a good indication of what you want optimising, you can begin to look into other packages which all help with the overall effect of your campaign.

Blogs are one such service that can provide a great way of creating content for your website. This content allows your website to grow and provides useful information to the potential visitors you will gain.

A website redesign is another consideration to keep visitors on your website after the search engines have brought attention to your business. Converting these new visitors you gain through SEO to actual sales is an important factor towards increasing your profits.

Chris Hutchison
SEO Programmer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

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Hints and Tips for those new to SEO

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