Reviews, Reviews And More Reviews…

You really want to know the fastest ways to make money at home? Check This Out

In the forth coming weeks I am going to be  concentrating on the different SEO issues you should consider if you are using the Joomla Content Management System. I am an admirer of Joomla if it’s used in the correct manner,  but sometimes there is a fine line between Joomla working effiiciently for your search engine rankings, and not performing. Below is an example of the way Joomla can sometimes incorrectly structure your meta tags.

<meta http-equiv=”content-type” content=”text/html; charset=utf-8″ />
<meta name=”keywords” content=”Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword ” />
<meta name=”title” content=”title” />
<meta name=”author” content=”author” />
<meta name=”description” content=”description, description, description, description, description, description, description, description, description, description, description” />
<meta name=”generator” content=”Joomla! 1.5 – Open Source Content Management” />
<title> Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword </title>

The example above has few errors within the meta structure. The meta structure simply needs tidying up as Joomla creates unnecessary tags such as ‘<meta name=”title” content=”title” />’ which has the same content in as the title tag but is not read by Google. All that needs to be done here is to reorder the Meta structure so that it is more efficiently laid out for Google.

Below I have detailed what the meta structure should look like

<meta http-equiv=”content-type” content=”text/html; charset=utf-8″ />
<title> Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword </title>
<meta name=”description” content=”description, description, description, description, description, description, description, description, description, description, description” />
<meta name=”keywords” content=”Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword ” />
<meta name=”author” content=”author” />
<meta name=”generator” content=”Joomla! 1.5 – Open Source Content Management” />

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Be Wary Of Joomla Meta Structures

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

In the forth coming weeks I am going to be  concentrating on the different SEO issues you should consider if you are using the Joomla Content Management System. I am an admirer of Joomla if it’s used in the correct manner,  but sometimes there is a fine line between Joomla working effiiciently for your search engine rankings, and not performing. Below is an example of the way Joomla can sometimes incorrectly structure your meta tags.

<meta http-equiv=”content-type” content=”text/html; charset=utf-8″ />
<meta name=”keywords” content=”Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword ” />
<meta name=”title” content=”title” />
<meta name=”author” content=”author” />
<meta name=”description” content=”description, description, description, description, description, description, description, description, description, description, description” />
<meta name=”generator” content=”Joomla! 1.5 – Open Source Content Management” />
<title> Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword </title>

The example above has few errors within the meta structure. The meta structure simply needs tidying up as Joomla creates unnecessary tags such as ‘<meta name=”title” content=”title” />’ which has the same content in as the title tag but is not read by Google. All that needs to be done here is to reorder the Meta structure so that it is more efficiently laid out for Google.

Below I have detailed what the meta structure should look like

<meta http-equiv=”content-type” content=”text/html; charset=utf-8″ />
<title> Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword </title>
<meta name=”description” content=”description, description, description, description, description, description, description, description, description, description, description” />
<meta name=”keywords” content=”Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword, Keyword ” />
<meta name=”author” content=”author” />
<meta name=”generator” content=”Joomla! 1.5 – Open Source Content Management” />

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Be Wary Of Joomla Meta Structures

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

The last post I wrote on this blog (Stand out in a crowd) was aimed at avoiding some of the common mistakes that are made when writing text ads. In this post I thought I’d follow it up by giving some advice on one particular method of text ad writing.

Inserting customer testimonials straight into your text ads can be a great way to get one over on the competition. Simply lift the testimonials off your client’s website and place them directly into the description lines of the ads.

Make sure that the headlines and display URLs are still relevant to the search term, but apart from that you’re good to test it. Below are a couple of examples:

Generic Restaurant
“I love this restaurant, order the
mushroom ravioli its to die for!”
www.genericrestaurant.com

Generic Restaurant
“Exceptional service, authentically
flavoured dishes, great food!”
www.genericrestaurant.com

When you try this out, remember to set your ad delivery settings to ‘rotate’ and not ‘optimise’. Optimise means that Google will show your best performing ads and will inhibit true A-B testing.

Ensure that you test different messages, so in this particular case you could test messages emphasising food quality against the restaurant atmosphere.

A word of warning, only test two variations against each other at any one time, otherwise you’ll be dealing with too many variables.

Graham Wilkinson
PPC Account Manager

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using testimonials in ad text

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

The last post I wrote on this blog (Stand out in a crowd) was aimed at avoiding some of the common mistakes that are made when writing text ads. In this post I thought I’d follow it up by giving some advice on one particular method of text ad writing.

Inserting customer testimonials straight into your text ads can be a great way to get one over on the competition. Simply lift the testimonials off your client’s website and place them directly into the description lines of the ads.

Make sure that the headlines and display URLs are still relevant to the search term, but apart from that you’re good to test it. Below are a couple of examples:

Generic Restaurant
“I love this restaurant, order the
mushroom ravioli its to die for!”
www.genericrestaurant.com

Generic Restaurant
“Exceptional service, authentically
flavoured dishes, great food!”
www.genericrestaurant.com

When you try this out, remember to set your ad delivery settings to ‘rotate’ and not ‘optimise’. Optimise means that Google will show your best performing ads and will inhibit true A-B testing.

Ensure that you test different messages, so in this particular case you could test messages emphasising food quality against the restaurant atmosphere.

A word of warning, only test two variations against each other at any one time, otherwise you’ll be dealing with too many variables.

Graham Wilkinson
PPC Account Manager

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using testimonials in ad text

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

The last post I wrote on this blog (Stand out in a crowd) was aimed at avoiding some of the common mistakes that are made when writing text ads. In this post I thought I’d follow it up by giving some advice on one particular method of text ad writing.

Inserting customer testimonials straight into your text ads can be a great way to get one over on the competition. Simply lift the testimonials off your client’s website and place them directly into the description lines of the ads.

Make sure that the headlines and display URLs are still relevant to the search term, but apart from that you’re good to test it. Below are a couple of examples:

Generic Restaurant
“I love this restaurant, order the
mushroom ravioli its to die for!”
www.genericrestaurant.com

Generic Restaurant
“Exceptional service, authentically
flavoured dishes, great food!”
www.genericrestaurant.com

When you try this out, remember to set your ad delivery settings to ‘rotate’ and not ‘optimise’. Optimise means that Google will show your best performing ads and will inhibit true A-B testing.

Ensure that you test different messages, so in this particular case you could test messages emphasising food quality against the restaurant atmosphere.

A word of warning, only test two variations against each other at any one time, otherwise you’ll be dealing with too many variables.

Graham Wilkinson
PPC Account Manager

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using testimonials in ad text

The solution you seek can be found here