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How can I get the reader’s attention?
The most difficult thing a content writer has to do when authoring new content for a client’s website is to try to attract the audience’s attention. A visitor will normally reach a web page because of the relevant search term they have entered into a search engine and will then quickly scan the page to try to find what they are looking for.

So how do you keep that visitor on your page?
If your article or webpage is just a block of text, most people will not have the patience to read through it to find what they are looking for. In this instance they will most likely click the back button and thus their attention, and more importantly a potential sale, is lost. People like to find what they are looking for quickly so you need to do something to your text to make them read on.

Separate your text using headings
Separating your block of text appropriately using relevant headings and subheadings throughout the article can really make a difference if someone reaches your page. They will be able to find what they want quickly and hence read on. They may even click through to another page on your site where they may sign up to a service you provide or even buy a product.

Using relevant links as part of your content can also prove useful
If you include a link in your text to a relevant page on your site, your reader may well look at this before even reading the text, and if the link provides important information, like about the Just Search Content Service, or is what your reader is looking for, they may well click this, so you can direct them to where you want them to be.

You can also use bold text to get people’s attention
If you use bold text in your article, it can get people’s attention in a similar way to headings and links. People will scan the page and are likely to read things in bold first and will then hopefully read on.

David Smith
Content Writer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using headings, links and bold text as part of your content

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

How can I get the reader’s attention?
The most difficult thing a content writer has to do when authoring new content for a client’s website is to try to attract the audience’s attention. A visitor will normally reach a web page because of the relevant search term they have entered into a search engine and will then quickly scan the page to try to find what they are looking for.

So how do you keep that visitor on your page?
If your article or webpage is just a block of text, most people will not have the patience to read through it to find what they are looking for. In this instance they will most likely click the back button and thus their attention, and more importantly a potential sale, is lost. People like to find what they are looking for quickly so you need to do something to your text to make them read on.

Separate your text using headings
Separating your block of text appropriately using relevant headings and subheadings throughout the article can really make a difference if someone reaches your page. They will be able to find what they want quickly and hence read on. They may even click through to another page on your site where they may sign up to a service you provide or even buy a product.

Using relevant links as part of your content can also prove useful
If you include a link in your text to a relevant page on your site, your reader may well look at this before even reading the text, and if the link provides important information, like about the Just Search Content Service, or is what your reader is looking for, they may well click this, so you can direct them to where you want them to be.

You can also use bold text to get people’s attention
If you use bold text in your article, it can get people’s attention in a similar way to headings and links. People will scan the page and are likely to read things in bold first and will then hopefully read on.

David Smith
Content Writer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using headings, links and bold text as part of your content

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

How can I get the reader’s attention?
The most difficult thing a content writer has to do when authoring new content for a client’s website is to try to attract the audience’s attention. A visitor will normally reach a web page because of the relevant search term they have entered into a search engine and will then quickly scan the page to try to find what they are looking for.

So how do you keep that visitor on your page?
If your article or webpage is just a block of text, most people will not have the patience to read through it to find what they are looking for. In this instance they will most likely click the back button and thus their attention, and more importantly a potential sale, is lost. People like to find what they are looking for quickly so you need to do something to your text to make them read on.

Separate your text using headings
Separating your block of text appropriately using relevant headings and subheadings throughout the article can really make a difference if someone reaches your page. They will be able to find what they want quickly and hence read on. They may even click through to another page on your site where they may sign up to a service you provide or even buy a product.

Using relevant links as part of your content can also prove useful
If you include a link in your text to a relevant page on your site, your reader may well look at this before even reading the text, and if the link provides important information, like about the Just Search Content Service, or is what your reader is looking for, they may well click this, so you can direct them to where you want them to be.

You can also use bold text to get people’s attention
If you use bold text in your article, it can get people’s attention in a similar way to headings and links. People will scan the page and are likely to read things in bold first and will then hopefully read on.

David Smith
Content Writer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

Using headings, links and bold text as part of your content

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

When designing or re-designing a website the websites navigational structure should be given some thought as it can have and help improve longtail keyword search and aid you SEO campaign.

The websites directory structure should be as simple as possible, and the directories should not appear to be nested in multiple levels of other directories, Google prioritises and crawls pages based on folder levels, so pages nested in multiple levels of directories can be difficult to find, get crawled and indexed.

Keeping pages on the root directory is the best solution, as it is seen as being more important, then a web page nested in a folder or sub-folder.

However this is not always possible, especially with some ecommerce websites, where products are organised in categories and brands and sub-categories and sub-brands. For these situations, there are two different types of directory structures available to use:

1) Flat directory structure – ideal for smaller website, giving equal weight to all internal pages, the problem here is when the site eventually grows not all pages are equal and the file structure needs to reflect this.

2) Vertical directory structure – ideal for larger websites, giving more weight to top level category pages, the problem here is the lowest level pages are too far away to users and search engines to find.

No matter what directory structure you adopt the crawlers will eventually find internal pages if linked to correctly and often, however you are not helping the crawler achieve its objective of crawling and indexing all the website pages.

The ideal solution is to change the websites navigation, so that all low level pages are reachable within 2 clicks from the homepage, thus having a healthy combination of both the flat and vertical directory structure.

SEO Advisor
Vipul

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

SEO Directory Structures and Navigation

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

When designing or re-designing a website the websites navigational structure should be given some thought as it can have and help improve longtail keyword search and aid you SEO campaign.

The websites directory structure should be as simple as possible, and the directories should not appear to be nested in multiple levels of other directories, Google prioritises and crawls pages based on folder levels, so pages nested in multiple levels of directories can be difficult to find, get crawled and indexed.

Keeping pages on the root directory is the best solution, as it is seen as being more important, then a web page nested in a folder or sub-folder.

However this is not always possible, especially with some ecommerce websites, where products are organised in categories and brands and sub-categories and sub-brands. For these situations, there are two different types of directory structures available to use:

1) Flat directory structure – ideal for smaller website, giving equal weight to all internal pages, the problem here is when the site eventually grows not all pages are equal and the file structure needs to reflect this.

2) Vertical directory structure – ideal for larger websites, giving more weight to top level category pages, the problem here is the lowest level pages are too far away to users and search engines to find.

No matter what directory structure you adopt the crawlers will eventually find internal pages if linked to correctly and often, however you are not helping the crawler achieve its objective of crawling and indexing all the website pages.

The ideal solution is to change the websites navigation, so that all low level pages are reachable within 2 clicks from the homepage, thus having a healthy combination of both the flat and vertical directory structure.

SEO Advisor
Vipul

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Listen to this podcast

SEO Directory Structures and Navigation

The solution you seek can be found here