Using headings, links and bold text as part of your content
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How can I get the reader’s attention?
The most difficult thing a content writer has to do when authoring new content for a client’s website is to try to attract the audience’s attention. A visitor will normally reach a web page because of the relevant search term they have entered into a search engine and will then quickly scan the page to try to find what they are looking for.
So how do you keep that visitor on your page?
If your article or webpage is just a block of text, most people will not have the patience to read through it to find what they are looking for. In this instance they will most likely click the back button and thus their attention, and more importantly a potential sale, is lost. People like to find what they are looking for quickly so you need to do something to your text to make them read on.
Separate your text using headings
Separating your block of text appropriately using relevant headings and subheadings throughout the article can really make a difference if someone reaches your page. They will be able to find what they want quickly and hence read on. They may even click through to another page on your site where they may sign up to a service you provide or even buy a product.
Using relevant links as part of your content can also prove useful
If you include a link in your text to a relevant page on your site, your reader may well look at this before even reading the text, and if the link provides important information, like about the Just Search Content Service, or is what your reader is looking for, they may well click this, so you can direct them to where you want them to be.
You can also use bold text to get people’s attention
If you use bold text in your article, it can get people’s attention in a similar way to headings and links. People will scan the page and are likely to read things in bold first and will then hopefully read on.
David Smith
Content Writer
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