Archive for December, 2009

Emotional Motivators in Landing Page Optimization

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Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don’t know much about them individually, here’s how you can influence them with the design of your site. …

Emotional Motivators in Landing Page Optimization

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Blocking Google Image Search

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I’ve come across a few sites recently that have a line in robots.txt that blocks Google Image Search from indexing the site:

User-agent: Googlebot-Image
Disallow: /

The way I see it, Google Image search would have been blocked for one of the following reasons:

  1. Copyright/licensing issues: The idea that you don’t want other people using images from your site is understandable, but the reality is that you cannot stop it from happening. Disallowing Google from caching images won’t stop your images being stolen; neither will implementing fancy JavaScript to disable right clicking. Ask yourself if it matters if your images are copied? As long as they are not used on a competitor’s site, you won’t be losing any business.
  2. Bandwidth issues: In 2009 (soon to be 2010) we really shouldn’t need to worry too much about the amount of bandwidth Google is using caching images. You should be looking into how your site serves the images if you are encountering problems due to bandwidth. Are you serving massive megabyte images then resizing them using html? Are the images correctly optimised?

Blocking Google Image Search can potentially lose you a lot of traffic. If you use decent alt text and name the image properly, you can gain traffic from specific product searches and long tail searches. It might even be worth considering putting a watermark on images to make sure people know where they are from. There are better options than completely blocking Google Image Search.

Simon Davies
SEO Programmer

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Blocking Google Image Search

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Selecting an SEO Firm: The What, How, and Who

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Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn’t have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to be doing the work. …

Selecting an SEO Firm: The What, How, and Who

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Using CSS progressive enhancement as a way of modern web design

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It has now been over nine years since Microsoft released Internet Explorer 6, which has never been fully compliant with the standards set out by the CSS Working Group, a part of W3C. Since this time, we have learned a lot about the web and because of IE6 we know now what to account for.

Thanks to the progress made, new browsers started to be more and more advanced, capable of displaying CSS2.1 code properly and these apps were far more usable than IE itself.

As soon as W3C announced the first drafts of the CSS3 standards, competition distanced itself from Microsoft by applying these drafts and allowing their users to view richer content and designers can harness the power of new tools.

This is where the “progressive enhancement” term was born. It is the way we code that leaves the full functionality and ultimate accessibility for older browsers with the base layout, while complimenting modern browsers by applying some advanced styling that is unavailable for Internet Explorer (any version).

Nice shadows, rounded corners and a lot of advanced features like font embedding are enriching the experience for users who browse the web using anything other than IE. This is a way to drag users away from the old browsers which are not capable of handling any advanced styling.

Clients expect to see the website the same way in every single browser, while it is impossible without using hacks and basically forcing the old browsers, like IE6 to do these things with JavaScript and using bugs and quirks as a way round serious issues with compatibility.

Recent researches proves that the end-user does not care about slight differences between the browsers as long as he/she has an intuitive interface and allows them to perform all the necessary tasks they want to do.

The progressive enhancement approach is a way to get rid of old and unwanted browsers and technologies while allowing designers and end-users to embrace the pure goodness that CSS3 and HTML5 have brought us.

Matthew Morek
Web Designer

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Using CSS progressive enhancement as a way of modern web design

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Search Industry: Best of the Decade

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This decade saw Google, Facebook, and YouTube thrive, as well as many ups and downs. What’s next for the search industry? …

Search Industry: Best of the Decade

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