Your PPC strategy is a pivotal part of planning your account and it should be well researched and correctly implemented. This can be the main difference between an account which creates a good ROI, or a poor ROI.
The first stage of creating a strategy is the analysis of the website, and the products and services you offer. You should be asking yourself the question, “What do I want to achieve from advertising on PPC?” Are you looking to promote your brand or are you looking to increase conversions, sales?
For most accounts the many aim is to increase conversions /sales/enquires. To do this you need to look at the products and services you offer and how you sit in the current marketplace. Are you competitive across all products on price? Should you choose to only advertise certain products which you know you are the cheapest on? Or, should you try and convince the user to use your site by using some other Unique Selling Point you may have?
Does location affect your business? Can you only offer your service is certain areas? Are certain areas stronger than others? This will not only affect where you advertise, but the structure of your campaigns as you would want to separate your locations into differing campaigns so you can maximize your budgets efficiently, and also correctly target your adverts.
Philip Pollock
PPC Account Manager
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
Your PPC strategy is a pivotal part of planning your account and it should be well researched and correctly implemented. This can be the main difference between an account which creates a good ROI, or a poor ROI.
The first stage of creating a strategy is the analysis of the website, and the products and services you offer. You should be asking yourself the question, “What do I want to achieve from advertising on PPC?” Are you looking to promote your brand or are you looking to increase conversions, sales?
For most accounts the many aim is to increase conversions /sales/enquires. To do this you need to look at the products and services you offer and how you sit in the current marketplace. Are you competitive across all products on price? Should you choose to only advertise certain products which you know you are the cheapest on? Or, should you try and convince the user to use your site by using some other Unique Selling Point you may have?
Does location affect your business? Can you only offer your service is certain areas? Are certain areas stronger than others? This will not only affect where you advertise, but the structure of your campaigns as you would want to separate your locations into differing campaigns so you can maximize your budgets efficiently, and also correctly target your adverts.
Philip Pollock
PPC Account Manager
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
Your PPC strategy is a pivotal part of planning your account and it should be well researched and correctly implemented. This can be the main difference between an account which creates a good ROI, or a poor ROI.
The first stage of creating a strategy is the analysis of the website, and the products and services you offer. You should be asking yourself the question, “What do I want to achieve from advertising on PPC?” Are you looking to promote your brand or are you looking to increase conversions, sales?
For most accounts the many aim is to increase conversions /sales/enquires. To do this you need to look at the products and services you offer and how you sit in the current marketplace. Are you competitive across all products on price? Should you choose to only advertise certain products which you know you are the cheapest on? Or, should you try and convince the user to use your site by using some other Unique Selling Point you may have?
Does location affect your business? Can you only offer your service is certain areas? Are certain areas stronger than others? This will not only affect where you advertise, but the structure of your campaigns as you would want to separate your locations into differing campaigns so you can maximize your budgets efficiently, and also correctly target your adverts.
Philip Pollock
PPC Account Manager
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
Upon encountering blog articles, very few visitors actually read and digest the entire content word by word. Instead, they tend to scan for relevant headings, bullet points, pictures and highlighted sections in order to find the information they need quickly. You may have found this yourself when reading other people’s content.
This is why you need to make your articles more readable, user-friendly and ultimately, ‘scannable’. To start with, keep your heading concise and on-topic and use your first sentence or two to sum up what your article is about. Throughout the rest of your article, make effective use of the following:
Headings and sub-headings – Not every part of your article will be relevant to every visitor, so you can effectively point your reader in the right direction using headings and break the rest of the information up by using punchy sub-headings.
Bullet points – Lists of items break up larger chunks of text, making it much easier to read. Bullet points work particularly well for lists of the features, advantages or disadvantages of a particular subject.
Emphasised words or phrases – As long as you do not overuse bold, italic or underlined text, it can be a great way to make important words or phrases jump out at the reader.
These are only a few of the ways you can catch the attention of your readers. You can also use pictures, videos and other creative ideas to make your articles more engaging and easy to read.
Christine Felton
Content Writer
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
Upon encountering blog articles, very few visitors actually read and digest the entire content word by word. Instead, they tend to scan for relevant headings, bullet points, pictures and highlighted sections in order to find the information they need quickly. You may have found this yourself when reading other people’s content.
This is why you need to make your articles more readable, user-friendly and ultimately, ‘scannable’. To start with, keep your heading concise and on-topic and use your first sentence or two to sum up what your article is about. Throughout the rest of your article, make effective use of the following:
Headings and sub-headings – Not every part of your article will be relevant to every visitor, so you can effectively point your reader in the right direction using headings and break the rest of the information up by using punchy sub-headings.
Bullet points – Lists of items break up larger chunks of text, making it much easier to read. Bullet points work particularly well for lists of the features, advantages or disadvantages of a particular subject.
Emphasised words or phrases – As long as you do not overuse bold, italic or underlined text, it can be a great way to make important words or phrases jump out at the reader.
These are only a few of the ways you can catch the attention of your readers. You can also use pictures, videos and other creative ideas to make your articles more engaging and easy to read.
Christine Felton
Content Writer
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
