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You might hear people talk about adding a homepage news feed or article feed to their website once they have started adding content on a regular basis. This has a number of benefits to the website, most of which are directly related to the traditional benefits of adding content to a site.

Get crawled more

We know that adding content on a regular and consistent basis will promote searching engine crawlers on your website, so why not pass the same perks onto the homepage of your website too?

If you are constantly adding new content; whether it is a blog, news section or even new products and services on an ecommerce site, by placing a list of the latest additions on your homepage, you are telling search engines that you are constantly being updated. This means they are more likely to crawl your homepage faster, because it features recurrently refreshed information.

The good thing about having a website and homepage that is crawled quickly is that if you run special offers or events, or just want to spread a message quickly, it is more likely to be picked up and indexed shortly after making the changes. This is particularly useful if you sell seasonal products or run one-off promotions on special occasions or public holidays.

Increase keyword relevancy

If your content is written with targeted keywords in mind, then each time on of your articles is featured on the homepage, you are getting a little more keyword relevancy also being added to the homepage. This can help improve the SEO of the homepage by just that little bit more.

Stefan Crowe
Content Developer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Benefits of homepage content feeds

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You really want to know the fastest ways to make money at home? Check This Out

Google are currently in the process of launching a method of remarketing to previous visitors. It is still in the beta stage and it is not available to all accounts, but we at Just Search have had the advantage of being able to use this new module already. Although we have not had enough data in yet, it certainly looks very interesting.

What does it do?

If a user clicks through from your advert and lands on a section of your site, which you define, (this could be a landing page, product page or even the homepage), but doesn’t convert; the user’s id is captured and put into a list. Although you cannot view this list, you can still see how many users there are available to you. If this user then revisits the content network, you can show bespoke Ad Text to these users.

What are the advantages of remarketing?

You can now generate a list of users who are interested in your product or service but have failed to convert. If you can find out the reasons why they failed to convert, e.g. price sensitivity, incorrect products or poor navigation, you can now re-advertise to these select users with a different message taking them to another landing page.

Philip Pollock
PPC Account Manager

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Google Remarketing

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Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …

Forget Shorty: Long Tail Keywords Convert Cheaper

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You really want to know the fastest ways to make money at home? Check This Out

Google have announced recently that they are still a few months away from rolling out their new search infrastructure to all users. Many people are anxiously waiting to see the changes from the update, but the recent news means we will have to wait a while longer. The IP address of the only data centre where Caffeine was up and running has changed, and users can no longer access Caffeine results knowingly.

A spokesperson from Google said: “we expect to roll it out to all data centers over the coming months.” This is a complete change of mind by Google, as in November Matt Cutts wrote a blog post explaining that Caffeine would be rolled out after “the holidays” – presumably Christmas. “We run lots of tests with this big a change to our infrastructure,” the Google spokesperson said: “We want the new system to meet or exceed the abilities of our current system, and it can take time to ensure that everything looks good.”

Where Can We See Caffeine Now?

There is no obvious way of finding Caffeine anymore as Google doesn’t want people to know. All of this is a big change from last summer when they first announced Google Caffeine. They also allowed developers to provide feedback on the infrastructure with the sandbox version of the site. The sandbox was closed by Christmas and now we are waiting even longer to see the new structure and results from Caffeine.

Rob Bromilow
Natural SEO Programmer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Google Caffeine Hold-Up

The solution you seek can be found here

You really want to know the fastest ways to make money at home? Check This Out

Google have announced recently that they are still a few months away from rolling out their new search infrastructure to all users. Many people are anxiously waiting to see the changes from the update, but the recent news means we will have to wait a while longer. The IP address of the only data centre where Caffeine was up and running has changed, and users can no longer access Caffeine results knowingly.

A spokesperson from Google said: “we expect to roll it out to all data centers over the coming months.” This is a complete change of mind by Google, as in November Matt Cutts wrote a blog post explaining that Caffeine would be rolled out after “the holidays” – presumably Christmas. “We run lots of tests with this big a change to our infrastructure,” the Google spokesperson said: “We want the new system to meet or exceed the abilities of our current system, and it can take time to ensure that everything looks good.”

Where Can We See Caffeine Now?

There is no obvious way of finding Caffeine anymore as Google doesn’t want people to know. All of this is a big change from last summer when they first announced Google Caffeine. They also allowed developers to provide feedback on the infrastructure with the sandbox version of the site. The sandbox was closed by Christmas and now we are waiting even longer to see the new structure and results from Caffeine.

Rob Bromilow
Natural SEO Programmer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

Google Caffeine Hold-Up

The solution you seek can be found here