Google Remarketing
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Google are currently in the process of launching a method of remarketing to previous visitors. It is still in the beta stage and it is not available to all accounts, but we at Just Search have had the advantage of being able to use this new module already. Although we have not had enough data in yet, it certainly looks very interesting.
What does it do?
If a user clicks through from your advert and lands on a section of your site, which you define, (this could be a landing page, product page or even the homepage), but doesn’t convert; the user’s id is captured and put into a list. Although you cannot view this list, you can still see how many users there are available to you. If this user then revisits the content network, you can show bespoke Ad Text to these users.
What are the advantages of remarketing?
You can now generate a list of users who are interested in your product or service but have failed to convert. If you can find out the reasons why they failed to convert, e.g. price sensitivity, incorrect products or poor navigation, you can now re-advertise to these select users with a different message taking them to another landing page.
Philip Pollock
PPC Account Manager
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
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