Google Gets Starred Results
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Google has introduced a new way of personalising search results. We have noticed personalised results as part of being logged into a Gmail account and also depending on IP address Google will show results it knows you have chosen to go to before. The new stars that are showing in results will allow users to save preferred results for future reference (bookmarking essentially), so that they show up at the top of the listings when making the same search next time.
How it Works
The new method of bookmarking will show a little star outline next to the search results. If a user clicks on the star it will save the result so that when the user repeats the search they get their favoured results listed above the organic, regular results. The starred results will synchronise with Google Toolbar and Bookmarks so that they can be managed and organised in one place. Google News will also see the Star feature incorporated so you can save favourite articles.
The introduction of the Google Stars bookmarking feature has also spelled the end of Search Wiki. This feature enabled users to customise the rankings and make notes on each one. Google obviously see the star feature as a dramatic improvement on Search Wiki, completely replacing it and now allowing even more customisation for search results.
It is yet to be seen how popular this feature will become but there is nothing to suggest it won’t be widely used and be the benchmark for search engine personalisation.
Rob Bromilow
Natural SEO Programmer
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