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After working in the SEO industry for a number of years, it has been common for the term “duplicate content penalty” to crop up. This term is technically inaccurate as there is no search engine penalty for duplicate content, even though it is not something you should aim to have lots of on your site.

There has always been duplicate content on the internet and it is something that can’t really be avoided. This isn’t something to lose sleep over however because you won’t get your website penalised. Google will simply filter out the duplicate pages. Filter is the key word in this process as this doesn’t actually penalise your site.

Google and other search engines try to index and display the most unique, relevant content as possible. It is their job to do this. Duplicate content is a problem for search engines however they deal with it by applying filters which attempt to remove any pages that display information they already know about. The thing to remember is that although you may feel your site has been penalised, it hasn’t – it is a filter.

Search engines are not trying to catch people out and pick on people for no reason. You won’t get removed from listings for having similar content for two similar products; however you may have to settle for the fact that only one of these products is shown by Google, the other being filtered. If you require both to show up in the search engines, then you should ensure that they are substantially unique.

Rob Bromilow
SEO Programmer, SMO and Hosting Contact

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Duplicate Content Penalty? – More Likely a Filter

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Basic SEO Site Checks

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As we are all aware, Google’s online presence is huge and some people may even go as far as saying it is dominating. There seems to be a lot of things in which Google is involved and offers services in, making them one of the strongest online forces. Some of the services offered by Google include:

Search engines – Google is still the most used search engine on the web and it receives millions of queries each day through its various services.

Google Merchant Search – In 2008, Google launched this program to compare products and services in shopping comparison engine fashion.

YouTube – was bought by Google and offers a media entertainment service to its users. For content owners and advertisers, this popular video-sharing website is now even more lucrative.

Google mobile phones – Google have now also entered the mobile phone industry with the Nexus One and although this was reported to be lagging behind the Motorola Droid and the Apple iPhone, it is still a step in the right direction for a new player entering the industry.

Google Comparison Ads – Only recently released and many say this is still in testing. If you were to search for “credit cards” on Google, the first sponsored link is something by Google called “comparison ads” which seems to be a way for credit card companies and mortgage advertisers to have their products compared against each other, but which may be expanded to other products in the future.

Kenneth Berkley
SEO Programmer

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Google’s online presence

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Phishing is a fraudulent technique to acquire sensitive information such as identity theft, user names, passwords and credit card details. Such phishing attacks are typically carried out through scam emails / instant messaging software such as Yahoo Messenger, MSN Messenger and ICQ, etc. These emails might appear to come from your bank, Microsoft, Social networking sites or even the biggest paid search advertising programmes such as Google Adwords.

To make a scam email look more convincing, scammers may add company logos or place links that will take you to a page which looks exactly like an official site. The trick is to check the web address of these links as this will help you to take the right steps. Recently, one of our clients reported a phishing /scam email to us, which appeared to be sent through Google Adwords. Here is a kind of message you will read when you open such email:

We stopped running your Google ads this morning (Monday, 22 March 2010, 07:09:50).

Dear AdWords Advertiser,

We encountered a number of issues when reviewing your ads this morning and so have stopped running them. We will review them again and make the necessary changes that will allow to run your ads without any further problems.

Click here to review your email and let us know if we made a mistake

We’ll often stop running your ads until we are able to make the necessary updates. As soon as we have made and saved the changes, your ads are automatically resubmitted to us for review.

Please note: If you do not verify the status of your Adwords account and notify us if your ads do not appear online, we cannot help you and your ads will stay offline for the next few days.

Of course, this scam message will accompany the official Google Adwords logo. To find out if it’s a genuine email from Google you can check all links for the actual domain, which will always be google.com and not in this case google-vm.com. You can do this by resting your mouse over the link which will reveal the web address you’ll be moved to once you click on such a link.

Google will never ask you any personal details nor will provide you with a link to log in to your Adwords account.  It will only ask you to go to your Adwords account and do any necessary changes or updates. In case you feel that you’ve been a victim of such an email, contact your client manager immediately, run anti-malware software and change your Adwords account password.

Adil Jain
PPC Account Executive

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Google Adwords phishing /scam emails

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Following up on recent goings on in China, Google has written a blog post on their official blogspot detailing their plans for their presence in the country.

According to David Drummond, Corporate Development and Chief Legal Officer, recent events, including the allegation that attacks originating from China were logged gaining regular access to Human Right activists connected with China, and also ongoing attempts to block access to many popular social media websites has given Google reason to remove the censoring of its products.

They have achieved this by redirecting all visitors from google.cn to Google Hong Kong (google.com.hk).

Google have expressed that doing so is entirely legal and hope China respects their actions, however we all know this is far from over and await China’s response and actions on the matter.

If you want to keep up to date with which Google services are blocked in China, you can visit Google’s monitoring tool which details which products are blocked from Chinese viewing (http://www.google.com/prc/report.html#hl=en).

So what do you think about this ongoing dispute? Is Google in the right for wanting to provide uncensored search to China? Or do you feel that China is in the right for wanting to maintain a strict control over opinion in their country?

Chris Hutchison
Web Developer / Designer

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Google China – The drama continues

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