Archive for Internet Marketing News

Did Bing Outsmart Google in Their Real Time Results Strategy?

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A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? …

Did Bing Outsmart Google in Their Real Time Results Strategy?

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There’s a fine line between concise writing and bland content

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You may read a lot of content writing advice telling you to always be concise in blog posts. This is certainly true as snappy, to-the-point sentences will always be easier to read than waffle, but you also need to ensure that the meaning you’re trying to convey is not lost in the editing process.

In this context, being concise means that you say everything you want to say in the minimum number of words. You should be straight to the point and avoid long-winded or unnecessary wordage. Readers will see straight through an overlong post stretched to meet a word count.

However, all this doesn’t mean that you shouldn’t vary your vocabulary, be conversational or express opinions in your own imaginative terms. This is, after all, what makes blog posts so interesting to read. The key is to find the right balance.

These tips should point you in the right direction:

  • Don’t repeat yourself – Even if you’ve worded something differently, you may still find when you check again that you’ve reiterated a point or two
  • Use fewer words – The key to cutting down on waffle is to say the same thing, but in a shorter, more direct way
  • Cut out irrelevant information – Think about the point you’re trying to make with each sentence or paragraph. If it isn’t relevant to the overall message, get rid of it. On the other hand, don’t cut out anything meaningful just to make your post shorter.

Christine Felton
Content Writer

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

There’s a fine line between concise writing and bland content

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Do Top Students Get to Pray in Google Church?

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Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? …

Do Top Students Get to Pray in Google Church?

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Google Gets Starred Results

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Google has introduced a new way of personalising search results. We have noticed personalised results as part of being logged into a Gmail account and also depending on IP address Google will show results it knows you have chosen to go to before. The new stars that are showing in results will allow users to save preferred results for future reference (bookmarking essentially), so that they show up at the top of the listings when making the same search next time.

How it Works

The new method of bookmarking will show a little star outline next to the search results. If a user clicks on the star it will save the result so that when the user repeats the search they get their favoured results listed above the organic, regular results. The starred results will synchronise with Google Toolbar and Bookmarks so that they can be managed and organised in one place. Google News will also see the Star feature incorporated so you can save favourite articles.

The introduction of the Google Stars bookmarking feature has also spelled the end of Search Wiki. This feature enabled users to customise the rankings and make notes on each one. Google obviously see the star feature as a dramatic improvement on Search Wiki, completely replacing it and now allowing even more customisation for search results.

It is yet to be seen how popular this feature will become but there is nothing to suggest it won’t be widely used and be the benchmark for search engine personalisation.

Rob Bromilow
Natural SEO Programmer

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Google Gets Starred Results

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Build Links in 30 Minutes a Day

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You can successfully build links to any type of Web site in just 30 minutes a day. Here’s how. …

Build Links in 30 Minutes a Day

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