20 Mar, 2010
You really want to know the fastest ways to make money at home? Check This Out
Website readers will generally skim a page for relevant information. They will probably only read every sentence if they find something interesting and appropriate.
Because of this, you need to write in a slightly different style than you may be used to; long, convoluted analogies won’t keep readers – no matter how inventive they are.
So, you need to try and keep each sentence accurate, to the point and concise. This is not always as easy as it sounds, because we don’t speak like that and almost never think like that. Don’t overstate things, but also don’t assume your readers know everything.
Punctuation and paragraphing can really help with this, as sometimes a lots of short sentences can sound stilted. The key isn’t necessarily short sentences, just relevant sentences.
For example, instead of:
“Make sure after you’ve washed your car you dry it with chamois leather, or the water will leave unattractive streaks all over the windows, which can even lead to driving visibility problems.”
Try something like this:
“Remember to dry your car with chamois leather after washing. This will prevent unattractive water streaks and will leave your windscreen clear for optimum visibility.”
Alysa Thomas
Content writer
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
Keep your sentences to the point
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17 Mar, 2010
You really want to know the fastest ways to make money at home? Check This Out
So, you run a business which works on a global scale and are looking for search engine optimisation to promote your business. You’re probably wondering where you would even start with this. The mistake many businesses make is to buy a .com domain thinking that this will enable them to use the website to market all areas of the world. This is not the case, and so I have included some information on the basics to help you get started with reaching your global goal.
Firstly, you need to understand how search engines work. Search engines want the information they provide to be relevant and useful to the searcher. If that searcher happens to be German-speaking and based in Germany then obviously the most relevant results would be those provided in their native language, from within that country. Therefore, you need to look at having a multitude of websites, each aimed at providing information for each individual country you want to target.
This will involve the following:
- Another way to help the search engine to recognise that you are wanting to target users in a specific country is to ensure that the site is held on a server within that country. Therefore you will need to undertake some research into hosting companies.
- Include the website content in the native language of the country being targeted.
- Lastly, if you have global offices, mention the office address on the relevant website.
By creating sites in this way, search engines such as Google will recognise that each website is targeted at a different location. This will prevent the issues of duplicate content across the sites. For example, the UK and the US are both English speaking countries and will therefore contain the same content. However, because the sites are domains targeted towards different countries, Google will recognise this and will therefore not penalise either of the sites for duplicate content.
Gemma Neesham
Project Manager
This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC
How to Optimise Websites for Your Global Business
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17 Mar, 2010
You really want to know the fastest ways to make money at home? Check This Out
Effective optimization is about picking on freaks and losers — segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. …
Paid Search Freakonomics: Finding and Ostracizing Losers
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17 Mar, 2010
You really want to know the fastest ways to make money at home? Check This Out
Managing global sites across dozens of markets is a very complex process. Here’s a quick primer on how to effectively manage global search programs and see them succeed. …
Managing Global Web Sites
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