11 Mar, 2010
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Google has introduced a new way of personalising search results. We have noticed personalised results as part of being logged into a Gmail account and also depending on IP address Google will show results it knows you have chosen to go to before. The new stars that are showing in results will allow users to save preferred results for future reference (bookmarking essentially), so that they show up at the top of the listings when making the same search next time.
How it Works
The new method of bookmarking will show a little star outline next to the search results. If a user clicks on the star it will save the result so that when the user repeats the search they get their favoured results listed above the organic, regular results. The starred results will synchronise with Google Toolbar and Bookmarks so that they can be managed and organised in one place. Google News will also see the Star feature incorporated so you can save favourite articles.
The introduction of the Google Stars bookmarking feature has also spelled the end of Search Wiki. This feature enabled users to customise the rankings and make notes on each one. Google obviously see the star feature as a dramatic improvement on Search Wiki, completely replacing it and now allowing even more customisation for search results.
It is yet to be seen how popular this feature will become but there is nothing to suggest it won’t be widely used and be the benchmark for search engine personalisation.
Rob Bromilow
Natural SEO Programmer
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Google Gets Starred Results
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10 Mar, 2010
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One of the most important things to think about when writing content for your website is to avoid errors at all times. This is not just a matter of concern in terms of the integrity and reputation of your website – it also has implications with regard to search engine activity.
Spelling words incorrectly means that you won’t register in the results of searches undertaken for the same terms by people spelling them correctly.
Use Word
The easiest way to iron out the errors in your content before you post it on your site is to use a word processor to compose the content beforehand. Typing all your site content and blog posts into Word will show you where you are going wrong. Even though WordPress has tools of its own to pick up on spelling mistakes, they aren’t as powerful as those used by Word and errors can slip through the net.
Use UK English
WordPress is also designed for American users, but if you are writing for UK audiences they will not use American terminology for the things they are looking for. Typing your content in a word processor that is set to United Kingdom English will eradicate the Americanisms from your work, giving you a better chance of reaching a UK audience.
John Rosser
Content Writer
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Errors and Americanisms in UK website content
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9 Mar, 2010
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Pretty much all of us have heard of and use one of the big three search engines on a daily basis. Google, Bing and Yahoo collectively make up just over 95 percent of the western world’s search engine market share.
As search engines optimisers we tend to put most of our effort into Google (and rightly so, with 70 to 80 percent of the market share.)
I was surprised to learn that a lot of the ancient search engines from back in the infancy of the Web are still up and running: Lycos, AltaVista and Excite are all still live and claim to be indexing and coming up with relevant results. My own personal favourite, long before Google was around, was Dogpile – and even that is still going.
There are also experimental new search engines, each with their own speciality. There’s the ill-fated Cuil that was launched in 2008 by ex-Google employees. It was far too over-hyped, but does integrate quite nicely with social media. It’s definitely one to keep an eye on.
There’s also Wolfram Alpha, a “computational knowledge” search engine that attempts (relatively successfully) to understand the meaning of web content computationally. As an example, you can enter “population of the UK” and it will return information taken from Wikipedia on the population and other information (such as age expectancy etc.) It sounds like a simple idea, but once the meaning of content can be properly understood by a computer (not just matching keywords and phrases) you can start ranking and graphing data much easier. It would be fantastic if this really took off and became more successful.
Simon Davies
SEO Programmer
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Alternative Search Engines
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