We have all watched Mobile TV consisting of clips and farinaceous short films or music videos on our cell or mobile telephones but now the providers are boot our mobile viewing into full gear with live internet TV episodes and pictures.
Because of increases in engineering science, the viewing experience on cell phones is although nevertheless small near at broadcast choice video. The thing with mobile viewing is convenience, you can watch it whilst waiting for a bus or in a waiting room etc.
Research by Forrester Research shows that presently around 7% of mobile phone customers watch video data on their phones, but the industry is presently experiencing massive gain.
Revenue for Mobile video has increased to $308 million during the last three months of 2007 from a mention of $112 million during the same period from 2006. (data from Nielsen Mobile).
Charles Golvin of Forrester Research says “If the pricing is reasonable, the experience is good and the selection of content is robust enough (and) it really behaves like TV, you’re going to see wide adoption”.
Although its evermore been survey that watching movies on such a tiny screen would be less than popular, the reverse seems to be happening. Asked about the streaming of TV episodes and movies on cellphones, AT&T’s wireless unit vice president Mark Collins said:- “With networks and content dispersion and devices evolving the way they are, and customers’ never-ending desire for wireless experiences, nought surprises me today.”
Interestingly mobile phone TV viewers are happy to watch their tiny screen for long periods of time, with 47% of phone watchers viewing session lasting 15 minutes or more. A brave 25% will watch for 30 minutes plus.
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